Ms. Karen Keskinen, Community Manager for Labatt Breweries was joined at a press conference in a centretown bar by Transportation and Transit Committee Chair, Councillor Madeleine Meilleur, Transit Operations Manager, Kerry O’Leary, Steve Monuk a Director of the downtown Byward Association for Responsible Service (BARS) and representatives of Ottawa Police and OPP. "Labatt is proud to be a partner in this very important community campaign, which dovetails with our program called 'Know when to draw the line'," said Ms. Keskinen.

"It's great to see a brewer, a city transit service and an organization of bar owners, working together to keep this community safe during a time when partying is at its most active time of the year," said Councillor Meilleur. "I encourage local media to support this campaign through public service announcements. We need to get the message out there that public transit is an excellent alternative to driving under the influence. OC Transpo routes 95 and 97 will be running until 2:00 a.m. on New Year's Eve."